£30m is very different to £40m though.
If we go with my £25m estimate, you're now £5m away and that could be closed with add-ons.
But at that price others are offering more.
And I firmly believe as much as he "loves" the club he will love playing in the champions league or for a more established premier league club even more. All players "love the club". He's too established now. We need to aim for players that want to establish themselves in the premier league, not ones who have already proven.
Not saying we shouldn't try, of course we should. But anybody genuinely thinking this is a significant possibility really needs to set their expectations.