We speak of experience in fishing. Some have 15 years experience, some have 1 year's experience 15 times.
They've learned nothing in those 15 years. Not grown, not developed.
The only thing they've learned is how to sign inappropriate managers and players.
Law of averages means they've got one or two right. More by luck than judgement.
No strategy, no vision, no road map, no integration of the club from top to bottom.
I can't think of one thing they've done strategically or tactically where I could say, 'that's made us a better club'.
Alright, bright shiny stadium. With one tier closed, that has red seats.
Building a successful football club isn't easy.
For novices, it's impossible.