He will be this season unless Bruce stays too long. Fat Sam is no modern day coach or manager.
I find it impossible not to dislike Allardyce and I think he's limited and dull as a manager. Yet I'd still swap Bruce for him in a heart-beat and I'm sure most WBA fans wouldn't want to swap. If you go ask Sunderland fans which manager they though was best they'd also say Allardyce.
Say what you want about him but he's palpably superior to Bruce. At the moment it isn't just poor football and poor results (a dire combination) it's the limp lifeless way we play which suggests there is no actual gameplan or tactics, at least with Allardyce you know what you're buying into. You cannot accuse him of not having an aim or style of play.