This is quite an interesting map showing the reach of Saints using data from twitter (that's a social network to those unfamiliar). It shows a bright red area near Fratton Park which indicates our fishy friends have been tweeting amongst themselves about our rise above them (or our losses as the data was taken between August 2012 and December 2012).
http://oxfordinternetinstitute.github.com/football-mapping/#southampton
http://oxfordinternetinstitute.github.com/football-mapping/#southampton