From Law 12: Fouls & Misconduct
Celebration of a goal
While it is permissible for a player to demonstrate his joy when a goal has been
scored, the celebration must not be excessive.
Reasonable celebrations are allowed, but the practice of choreographed
celebrations is not to be encouraged when it results in excessive time-wasting
and referees are instructed to intervene in such cases.
A player must be cautioned if:
⢠in the opinion of the referee, he makes gestures which are provocative,
derisory or inflammatory
⢠he climbs on to a perimeter fence to celebrate a goal being scored
⢠he removes his shirt or covers his head with his shirt
⢠he covers his head or face with a mask or other similar item
Leaving the field of play to celebrate a goal is not a cautionable offence in itself
but it is essential that players return to the field of play as soon as possible.
Referees are expected to act in a preventative manner and to exercise common
sense in dealing with the celebration of a goal. (my italics)
So there you have it. It is the same law for everyone (I have cautioned for this myself on at least two occasions) no conspiracy for sponsors, PL or anyone else... it is designed to stop inflammatory situations. Deeney took his shirt off and jumped over the wall into the crowd. You cannot argue with it alas...
That said, the referee did not really excercise much in the way of common sense (we obviously cannot expect Troy to do so... be honest now...) because how anyone could expect anything other than that celebration is beyond me... "over-celebration", just how is that possible? This caution, though correct in law, just serves to highlight the flaws in Mr Osborne's game and every other referee when this easy punishment is given and obvious more important mistakes (like the utterly rubbish penalty decision in the first place) are made. It's not easy for us.