This extract from Adrian Tempany's book "And the Sun Shines Now" is well worth a read. Very interesting points made about a whole gamut of factors - interesting that Hamburg caps season tickets as "too many season tickets will cause an older fan scene in the future".
Loads of good points well made.
http://www.theguardian.com/football/2014/mar/08/how-football-lost-touch-young-fans
Loads of good points well made.
http://www.theguardian.com/football/2014/mar/08/how-football-lost-touch-young-fans