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Colourful bras light up Edinburgh for Scotland MoonWalk
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    4 hours ago
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IMAGE SOURCE,WALK THE WALK
Image caption,
Barbara-Ann Mackay, her sister Sarah-Jane Shellard and their aunt Audrey Anderson, from Arbroath, who were all diagnosed with breast cancer over an eight-month period.
Hundreds of people have returned to the streets of Edinburgh in their bras for MoonWalk Scotland.

Women, men and young people wearing brightly decorated bras or bra T-shirts set off from Holyrood Park at 23:00 on Saturday to walk a half or full marathon through the city.

Organised by breast cancer charity Walk the Walk, the first MoonWalk Scotland was held in 2006.

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IMAGE SOURCE,WALK THE WALK
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IMAGE SOURCE,WALK THE WALK
The event returned last year after a two-year absence due to the Covid pandemic.

Since 2006, walkers have raised almost £22m, which is granted across Scotland to help support those living with cancer.

Among those taking part was Barbara-Ann Mackay, her sister Sarah-Jane Shellard and their aunt Audrey Anderson, all from Arbroath, who were all diagnosed with breast cancer during an eight-month period in 2018.

They all had double mastectomies and chemotherapy.

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IMAGE SOURCE,WALK THE WALK
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IMAGE SOURCE,WALK THE WALK
Walk the Walk recently awarded £50,000 to the charity Cancer Support Scotland, to help reduce the waiting list for Scottish cancer patients and their families, who are in need of emotional and wellbeing support.

Many buildings and landmarks across Edinburgh, including Edinburgh Castle, lit up pink throughout the night.

Walk the Walk specialises in promoting the benefits of walking as an important part of cancer prevention, as well as for overall mental health and physical wellbeing.

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Stroller said:
Samuel L Jackson following De Niro in doing an ad for Warburton's bread. Why?
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Well de Niro did it because he has crippling alimony costs, not sure about Jackson. Lots of US actors do foreign ads, especially in Japan, and think that people in the US will never hear about it. Like Clooney and his coffee pods.
 
sb_73 said:
Well de Niro did it because he has crippling alimony costs, not sure about Jackson. Lots of US actors do foreign ads, especially in Japan, and think that people in the US will never hear about it. Like Clooney and his coffee pods.
Click to expand...
I don't get how it can pay for Warburtons, though. How many extra loaves does it take to pay De Niro?
 
Stroller said:
I don't get how it can pay for Warburtons, though. How many extra loaves does it take to pay De Niro?
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It’s amazing what marketing departments can persuade the rest of the organisation to do.

Apparently de Niro was paid £7m and Jackson got £5.3m. According to the internet. I think it’s very difficult if not impossible to draw a direct line between the ads and increased sales. Probably bracketed under ‘brand awareness’ but you’d have thought Warburton’s was pretty good on that any way. Company owner vanity might play a role.
 
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sb_73 said:
It’s amazing what marketing departments can persuade the rest of the organisation to do.

Apparently de Niro was paid £7m and Jackson got £5.3m. According to the internet. I think it’s very difficult if not impossible to draw a direct line between the ads and increased sales. Probably bracketed under ‘brand awareness’ but you’d have thought Warburton’s was pretty good on that any way. Company owner vanity might play a
Click to expand...
When I did Economics A-Level I wrote an essay on advertising, the gist of which was that it was a
massive waste of time and money relative to its effectiveness. I still think that.
 
Stroller said:
When I did Economics A-Level I wrote an essay on advertising, the gist of which was that it was a
massive waste of time and money relative to its effectiveness. I still think that.
Click to expand...
It’s too late for me to do any proper searching but I’m struggling to find evidence of definitive links between ad campaigns and sales, though it must work for new products that no one has heard of prior to the ads. Likewise in highly competitive and choice driven markets a great ad campaign might help increase market share.

From where I sit it doesn’t really matter though. It’s an industry that creates a lot of employment and generates a lot of tax income. The ripple effect of companies spending money on anything has to benefit a lot of people in the supply chain, and from there their families and communities.
 
sb_73 said:
It’s too late for me to do any proper searching but I’m struggling to find evidence of definitive links between ad campaigns and sales, though it must work for new products that no one has heard of prior to the ads. Likewise in highly competitive and choice driven markets a great ad campaign might help increase market share.

From where I sit it doesn’t really matter though. It’s an industry that creates a lot of employment and generates a lot of tax income. The ripple effect of companies spending money on anything has to benefit a lot of people in the supply chain, and from there their families and communities.
Click to expand...

Digging holes and then filling them in again would be an equally good way of employing people.
 
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