The numbers will continue to fall if coverage is chiefly aimed at the converted. Sure the average punters who pour billions into the industry need looking after, they deserve better than they are receiving at the moment, but if tv numbers are to grow, new eyeballs have to dragged to the screen. Racing on it's own can't do this. Like it or not, to the general public, racing's perceived, entertainment value is much akin to crap on a stick. To them it's mind numbingly boring. It's tedium in trumps. They prefer second rate singers and dancers strutting their stuff before a panel of no talented, ****tards, who constantly praise the endless drivel paraded before them as the next global super stars. **** me, what twaddle. And people suck up this flapdoodle like it going out of fashion. Maybe going back to the BBC can slightly increase the viewers, but even there, I expect that in time, numbers will continue to fall. It has to, there are far too many other, and some would say, more attractive gambling outlets available these days. People today want action now, not every 30 minutes. Sure football is an hour and a half of sport, but it has a much wider profile that racing...even women like it. Go to a football game and you'll see lots of women, go to a betting shop and they are few and far between.
We need more feeble minded young men of an addictive nature to get themselves interested in the sport of kings. That's where the future lies. And to do this, we need to think outside the box. There is a definate need of bare breasted women doing lewd interviews in the mountain yard. And what of cameras in the jockey's rooms where all the real action takes place? Race rigging chats, punch ups, whispered conversations about "hot" whips and the endless parade of half starved, skeletal athletes wrapped in towels, might go a long way towards lifting the flagging profile of the sport. The obsessed are already here, we no longer need to cater to them. Shut down the television coverage and they'll break out their radios. Pathetic bastards. No, I'm afraid that if we want to corrupt more of our youth, we'll need to take the horse out of the front line of the battle. We need a more clandestine approach when it comes to luring the unsuspecting, but gullible victim into the bowels of racing. Once we've instilled a craving in him/her, once the enslavement is complete, then and only then can we feel that our work is done. I don't quite know how this contrivance can be manipulated, I can only offer up what I hope is a possible way forward. Greater minds than mine will have to step into the rumble and take up the onerous load. Good luck my friends, the best wishes of your friends from across the seas will be with you in the dark days ahead. Into the fray it is then my hearties.
Slave! I have set my life upon a cast, and I will stand the hazard of the die.
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