Break even every season? What happens if a club like us is forced to sell one of their better players late in the transfer window, then? We make a load of money that we then can't spend the following season.
The punishments could be aimed at those that consistenly make losses or make a net loss over say 5 years. It's not going to happen though, they'll bring in some watered down FFP style rule that means you can still do whatever the Hell you want as long as you're a big club.