A welcome added bonus to the weekly wage. A relaxing break in the roker hotel. A fun day out at Laser Quest. Add to these traditional bonding and morale initiatives Steve Bruce's latest reward scheme of offering outstanding performers free and unlimited access to his brother's tuck shop.
Bruce, whose tenure at sunderland has resulted in a marked improvement in an individuals performance, hailed this novel method of maintaining what he dubbed an "unhealthy" competition for places.
"It's given us all a boost!", remarked the chubby manager. "With the influx of foreign players altering our approach to nutrition, we've seen a big change in the dietary habits of professional athletes over the last decade. But to be fair, our most influential player in my time at sunderland has been phil bardsley and he would eat a large pizza and a deep fried mars bar before training."
"I've looked at what I'm working with. What I've got is an honest but fragile group of lads. We'd be kidding were selves to think that working on fitness drills and feeding the players rabbit food, if you like, is gonna give us an edge"
Bruce, who has come under criticism from Ron Atkinson, one-time star of the celebrity show Pardon My French, and andy gray, new presenter on loose women, for his unconventional incentives, is convinced that if at least chocs don't win prizes, they do help avoid relegation.
"You see some players turning up early doors on a Monday and to be brutally honest about it, they've let themselves go."
The latest beneficiary to gain free reign of Tuck For Luck, the kiosk run by Lee Bruce at lunch times in the common room of South Tyneside College, was chocoholic lee cattermole.
"I was like a kid in a sweet shop", beamed the fruitella boy. "Obviously I boycotted the nestle products for ethical reasons, but by the end of the day I was up to my guts in nuts."
When asked mischievously if he would be auditioning for the role of Willy Wonker in the stage production of Charlie and the Chocolate Factory, Bruce made time to finish his iced bun to respond in good humour.
"There's more chance of me presenting Celebrity Come Dancing- Nice to see you, to see you Nice biscuits!"
Bruce, whose tenure at sunderland has resulted in a marked improvement in an individuals performance, hailed this novel method of maintaining what he dubbed an "unhealthy" competition for places.
"It's given us all a boost!", remarked the chubby manager. "With the influx of foreign players altering our approach to nutrition, we've seen a big change in the dietary habits of professional athletes over the last decade. But to be fair, our most influential player in my time at sunderland has been phil bardsley and he would eat a large pizza and a deep fried mars bar before training."
"I've looked at what I'm working with. What I've got is an honest but fragile group of lads. We'd be kidding were selves to think that working on fitness drills and feeding the players rabbit food, if you like, is gonna give us an edge"
Bruce, who has come under criticism from Ron Atkinson, one-time star of the celebrity show Pardon My French, and andy gray, new presenter on loose women, for his unconventional incentives, is convinced that if at least chocs don't win prizes, they do help avoid relegation.
"You see some players turning up early doors on a Monday and to be brutally honest about it, they've let themselves go."
The latest beneficiary to gain free reign of Tuck For Luck, the kiosk run by Lee Bruce at lunch times in the common room of South Tyneside College, was chocoholic lee cattermole.
"I was like a kid in a sweet shop", beamed the fruitella boy. "Obviously I boycotted the nestle products for ethical reasons, but by the end of the day I was up to my guts in nuts."
When asked mischievously if he would be auditioning for the role of Willy Wonker in the stage production of Charlie and the Chocolate Factory, Bruce made time to finish his iced bun to respond in good humour.
"There's more chance of me presenting Celebrity Come Dancing- Nice to see you, to see you Nice biscuits!"