Wholly intended consequences. Alright, some people wouldn't have realised that this was the sort of thing that would happen but when nasty pieces of work like Bannen have the ear of policy makers like Cummins then this is what you get. "But.. but... we didn't mean you....." Yes you f*****g did!
In a recent issue of the DT there was a list of some of the "special days" some examples: World Penguin Day International Lynx Day World Giraffe Day International Whale Shark Day International Red Panda Day International Sloth Day (for me I guess) Manatee Appreciation Day I am not really sure of the benefit of all these special days especially if there are so many, it rather looses it's impact.
Sad they all need special days eh.... but one of the ways to attract attention to endagnered species...