Very different to US TV then. In American TV shows they make you watch all the crap you don't care about first with the "coming up soon- the part you care about"... "coming up soon" is American slang meaning "last minute before the show is off" They want you to sit through all the ads of course.
Can Rodgers blindfold the players the whole trip from Liverpool to the minute they step onto fulham's pitch? I've heard they do this in horse racing.