Delighted with all this ****. The club are setting a high bar for themselves this summer 
Off the field operations
- Thread starter Oliver's Army
- Start date
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If only there was an option to buy online and have it posted to you!
Wow, I can’t believe how upset I’ve got people , mental. It’s just a comment , an opinion . I’m sure the club aren’t arsed, I’m not arsed .
Of course they won’t, me either. I’ve no idea why you’re so bothered.I'm sure they'll be devastated
I’ve said on here numerous times, they don’t seem to realise how embarrassing they look on here, it’s cringe worthy.
Online they are sold out but stock available at the shop
https://x.com/safc_darren/status/1806677168409530470?s=46&t=XIg9Hh834PQk5XsiYvDETw
RLB taking it in with Speakman
RLB taking it in with Speakman
Splendid!
Nicked this from ALS's FB page
DAVID BRUCE IS HAPPY
Sunderland's Chief Business Officer David Bruce spoke on Thursday about his delight with how things are coming along for Sunderland off the pitch, ahead of Friday's kit/club shop launch.
NEW HEAD COACH
"We recognise where the fans were. It wasn't ideal. But we always trusted the process to get the right head coach in. We believe we've got the right head coach in. When he was announced and people started to understand what he's about and what he'll bring to the football club, I think the fans have really warmed to that appointment."
MAKING PROGRESS
"Fast forward through the weekend, we've fired a drone over the stadium and shown the grass growing and some of the safe standing areas. We teased the kit on Sunday. It felt like a different place in 48 hours. Then the fixtures get released and you can almost start to feel the season. With the head coach, new partnerships like hummel and Fanatics, what we're doing in the stadium, it's going to feel like a different place. There's a lot of energy around the club and long may that continue."
FAN RELATIONS
"We listen to the fans and understand where the issues have been. We want to deliver against that. We have people here who live and breathe the football club and have a really good read of what this football club can become. Put those good people with good instincts and understanding, that's what we've done with Hummel and Fanatics and delivered a superior product."
JUST THE START
"It's been really nice to see how the fans have reacted and I can't wait for them to come into the space (the new store). It's just the start of all the amazing things we're going to be doing together."
TIME FRAME/END PRODUCT
"I'm completely delighted with the end product. What I think was most pleasing was the time frame we worked with, everything we've done, from the start of the conversation with hummel and Fanatics to now, is like 11 months. That's unheard of in retail time. To be able to get a store like this and product in the market like we have, at the level of customisation that we do have at the football club, it's testament to everyone who's touched this and everyone who's believed in the vision."
ROCKET SHIP READY TO TAKE OFF
"I think we hooked Hummel and Fanatics very quickly around what this football club is and could become with the right type of partners by our side. As we've said before, this club is a rocket ship ready to take off and if we have the right partners alongside us, who are able to deliver in a few key areas, like retail and product and some other fan related stuff that we'll talk about later, the opportunity is just limitless."
DAVID BRUCE IS HAPPY
Sunderland's Chief Business Officer David Bruce spoke on Thursday about his delight with how things are coming along for Sunderland off the pitch, ahead of Friday's kit/club shop launch.
NEW HEAD COACH
"We recognise where the fans were. It wasn't ideal. But we always trusted the process to get the right head coach in. We believe we've got the right head coach in. When he was announced and people started to understand what he's about and what he'll bring to the football club, I think the fans have really warmed to that appointment."
MAKING PROGRESS
"Fast forward through the weekend, we've fired a drone over the stadium and shown the grass growing and some of the safe standing areas. We teased the kit on Sunday. It felt like a different place in 48 hours. Then the fixtures get released and you can almost start to feel the season. With the head coach, new partnerships like hummel and Fanatics, what we're doing in the stadium, it's going to feel like a different place. There's a lot of energy around the club and long may that continue."
FAN RELATIONS
"We listen to the fans and understand where the issues have been. We want to deliver against that. We have people here who live and breathe the football club and have a really good read of what this football club can become. Put those good people with good instincts and understanding, that's what we've done with Hummel and Fanatics and delivered a superior product."
JUST THE START
"It's been really nice to see how the fans have reacted and I can't wait for them to come into the space (the new store). It's just the start of all the amazing things we're going to be doing together."
TIME FRAME/END PRODUCT
"I'm completely delighted with the end product. What I think was most pleasing was the time frame we worked with, everything we've done, from the start of the conversation with hummel and Fanatics to now, is like 11 months. That's unheard of in retail time. To be able to get a store like this and product in the market like we have, at the level of customisation that we do have at the football club, it's testament to everyone who's touched this and everyone who's believed in the vision."
ROCKET SHIP READY TO TAKE OFF
"I think we hooked Hummel and Fanatics very quickly around what this football club is and could become with the right type of partners by our side. As we've said before, this club is a rocket ship ready to take off and if we have the right partners alongside us, who are able to deliver in a few key areas, like retail and product and some other fan related stuff that we'll talk about later, the opportunity is just limitless."
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Superb read that mate. Thanks for posting.
Really good as he’ll get a feel for our daftness in the massive queues and excitement for the new shirt
Love that! However,it's on the pitch where all of this promise must be delivered.
Managed to order online at 7.50 this morning, As they have sold out delivery date has now changed from 1st July to the 8th, I'm not bothered as long as its here for summer holidays! great they have sold out I know its crap for people that are waiting but its been a while since it was released so early. So a couple of extra days to be able to wear it at ponteland airport is no biggy!!
I think it will be mate. They've got the off the pitch stuff sorted with the kit and club shop, they're doing the stadium. They along with the rest of us saw how badly it went wrong last season, KLD and co will want to put that right as well and the only way to do that is to get players in really to go straight into the first team
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Goooooch at the club shop
