In its statement accompanying the launch, the club said the new kit would make it “stand out” in the Premier League.
It said: “The club decided to maximise on the Puma King design and adopt a two-tone red home kit this season, helping us stand out in the Premier League crowd.
“The two Puma King stripes reflect the fans loyalty to the club, which is appreciated by all.
“We hope you all enjoy the results and look forward to seeing you all wearing your new shirt - with quite a few optional sleeve badges we think - as the season gets underway.”
I don't like them but I'm beginning to believe that Tan likes them even less