I think he will simply tell them they are wrong, that they cannot argue with his logic; he will tell them to read his CV and ask them who they have to run Hull City Tigers better than he does. They will laugh, quietly and long.they will say, 'What a daft old bastard, he is' and they will be right.
He can't enter new evidence, he can only appeal on the grounds that the FA council vote did not follow FA rules/procedures, or was illegal.
I suspect he'll hurl all of that at them and more, and then wonder why they won't believe him. Had he not had his outburst, I was concerned that there are/were a number of ways he could have approched this that could ultimately lead to a change, however he's made it very clear that there is no logical basis for the his desire to change the name, especially given he doesn't even know what it currently is.