It's also as it's not an unusual thing for a club to have sponsorships either directly from or somehow related to their owners. As long as it's fair market value, and approved by the PL and it's members, which our deal is.Think it’s because the sponsorship is in line with commercial market rates. In fact it’s a bit on the low side. Sela obviously drive a hard bargain.
To be fair, Ashley should have been held to fair market value for the Sports Direct at St. James debacle, rather than the absolute pittance he was FORCED to give us for it, having tried to give us **** all.
That was an acceptable sponsorship deal for everyone apart from Newcastle it seems. As someone said earlier, nobody gives a **** till it starts to ruin their weekends.
