All yo-yo clubs who eventually end up skint tbh ...
... we've been there tbh.
Its how you spend the cash. Brighton and Brentford lead by example.
Id rather earn 100m getting promoted numerous times than just be one of the better Championship teams. The size of our club and the fan base we have promotion and a huge payday spent wisely could take us to another level. Its all about ambition though, you get out of life what you put in it.