Skybet will remain the sponsor, yeah. When BT started taking rights off Sky, Sky renewed their football league contract at the same time as sponsoring it. 2019 rings a bell but don't quote me on that. I imagine they will remain in the name. The SkyBet English Football League.
Ah, I get it, shortening the brand name for mass appeal . Excellent marketing. Wonder where they got that idea?
The SkyBet deal runs to 2018. The English Football League will be called the English Football League, that's what yesterdays announcement was all about, but I assume the leagues will be called the SkyBet Championship, SkyBet Lague One and SkyBet League Two as before.
Maybe you should ring the Football League up and offer your advice on how they can make money then, because clearly they don't know what they're doing and they're rubbish at it.
The Football League has been called The Football League since 1888, this is the first time they've changed it.