It's not the sponsor that people are objecting to, it's the lack of thought used in placing it on the shirt. You can't fail to have noticed that other people are saying that it would look so much better without the huge black background.
Stop being a fanny and go back and read the majority of the posts.

B - I - L - G - E !
(Spells Bilge)
I am ashamed over such a ****ing atrocity. Have City no pride???????
there's gotta be some political reasons to this the sponsor is still obvious as ****, maybe the fact they paid so much meant they demanded their logo to be visible from the moon??
this would have been so much better and still works, logo is still very visible and makes it better.
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Believe me, no designer would ever let that monstrosity out. It's a well know design rule that white type on a black background is harder to read than black type on a light background. This is purely a case of the sponsor (client) dictating what they want with no knowledge of what actually looks good. I really hope that the club compare first week sales against any of the last 5 years shirt releases and realise that they have truly dropped a bollock on this. Fans buy the shirt - it makes no sense to not consult with fans groups or conduct a poll of around 1,000 supporters to see if the design is acceptable. Time to resurrect the FLC!!
no problem mauled1904 actually that looks even better, but you could argue that cash converters want their logo nice and big and for everyone to see
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i just think , considering they used the same stickers on the home shirt, it's basically down to cost
as the logo ****s this shirt up, any news on keepers shirt?
i know i just can't understand decision... is it to save money? i don't know
lol if the keepers kit is black whats the betting that they put the logo in a white box
**eyes closed & Fingers Crossed** dont be sh*t....dont be sh*t....dont be sh*t....dont be sh*t....