Reading this http://www.bbc.co.uk/news/business-24943476 it looks like most of the increase in revenue has come from new sponsorship deals, so that's not ripping off the fans. Although I wouldn't say it is cheap, my season ticket price has not increased for the last 2 seasons. The only worrying aspect of those figures is the massive increase in running costs, especially staff costs but as long as they ( the Glasers ) keep pulling in new sponsorship deals, then it's onwards and upwards !
