As a pure business proposition, it doesn't matter whether his income comes from the 'die-hards', or the Premier League 'hangers-on'. Unfortunately with survival in the contemporary Premier League arena comes commercial initiatives such as Etihad Stadiums, tie-ups with foreign 'bunny clubs' and Hull Tigers for instance. Most of those real fans who have any historic allegience to Hull City do not want Hull Tigers, however, if you want the Premier League, then Hull Tigers, and possibly the new Melton Sports Arena is a given. Live with it and enjoy watching Steven Gerrard, et al!!!