You don't make anywhere near £ 10 'profit' on a ticket. By the time you factor in season tickets and concessions, I think that the average net take per ticket is something like £12.50 so very little is 'profit'. Totally ignoring the playing budget, it is eyewateringly expensive to run a football club. Travel & hotel bills are almost certainly the highest (by some distance) for us, staff wages, insurance, pitch upkeep and machinery , kit, laundry, are all relentless costs, general maintenance, water and electricity are huge bills etc etc. and on top of all that you need to assemble a squad and pay them wages. Attendances obviously do impact on the amount of money coming into the club , but no where near as significantly as one would think. The bigger the crowd, the greater the stewarding,police and staff costs are - the whole thing is a very delicate balancing act, and ( in the absence of someone who wants to pump personal fortunes into it) the way to make things better is to make the club earn money on considerably more days than the approx 30 a year it is used for kicking a ball about- hence the investment in banqueting & conferencing facilities. Insider info for sure, but the cost involved in just existing has been the single biggest surprise to me.- and there is very little that can be done to reduce costs, so the solution has to be to generate more revenue .