Stoke? It's in the Midlands and must surely have the most 'orrible accent ever. Interesting though. I thought it was having spent so long away from the souf that I confused the accents. My mum had that lovely Hampshire burr we used to hear on the terraces (roast 'em, Michael!) but I hear Estuary English from Essex to Hampshire these days.
Jay's accent is not generic northern, because there isn't such a beast. Unlike Rickie, he's "chuffed" not "made up", for example.
Anyway, good luck to Jay and his bride. Mind, getting married is a doddle. Staying married is the hard bit. Me and my missus have clocked 50 years. She keeps saying she's going to trade me in for a younger model, but I reckon she may have left it too late!