At the end of the day, they've got maybe 8-10 years at the top if they're lucky, so I can't blame them making hay. Equally, you could argue that given a year Monaco will most likely qualify for the Champion's League, so they'll get the big games and big crowds, and a much larger TV audience. Also, if you are easily put off by a crowd, the smaller "live" crowd could be appealing. Granted, I'm pushing that somewhat though!