Investment is hard to come by and harder still to sort through the genuine, passionate people who wish to make a club successful and those who couldn't really care less an are there for a fleeting moment.
Just look at how hard Everton have found it to attract investors and they have had consistent top half Premier League finishes under Moyes. They must have racked up a fair amount of debt in the process just on wages if the bank is refusing them to buy any more players until one is sold.
I think it will be interesting to see how these new Uefa financial rules impact on clubs. Also the 25 man quota has arguably had an impact already. It could be the first break on spiralling wage demands as the clubs hold more power and have more choice than before of who is out there (in terms of free agents an players running down their contracts)
With investment in mind this must have been the thinking to bring Stephen Fry on board to sell the image of the club and reach out to a different kind of audience. Who knows what avenues his contacts and following might inspire in the future?