Done! I'd be interested to see the results of the survey and how they compare to any other clubs you've analysed if you'd be able to post them on here?
I'm sure that can be arranged. It's for my dissertation so I won't actually be able to do so until its been through the grading and moderation process which I think is around the end of May, early June time. As far as other clubs go I've had to concentrate on Hull as a case study. This is basically because I've only got 4 weeks to analyse data, meaning I've got enough time to do 100-150. I'll need a sample around that size to justify being able to make generalisations about a club, hence the focus on one club. It would be interesting though to look at other clubs and see if there's a difference, or if any of the problems faced are across the football industry as a whole. From the data I've input so far the vast majority of it has been very negative, although this appears to be influenced by the PR and marketing disaster that the recent re-branding proposal has cause.
Just need one more lucky person to participate before I reach my minimum target! That's just my minimum target though... so if your still interested in doing the questionnaire then feel free to partake, your responses will still be included in the results
Thanks, I did a sports marketing degree myself so I'm always interested in results like these. The results being negative doesn't surprise me in the slightest, I think we're terrible at engaging with our fans, not just with the name change, but I get a letter through the post once a year asking me to renew my pass and then nothing else for 12 months.
