Now I’m not saying it’s the case here... however one time a similar poll was run by a high-end make-up company which screamed from the rafters that women in KuH had the worst cleansing routine in the UK, with X% not removing theirs before bed at night. Cue many a tabloid story of the like we see here and some of you may even remember it.
I actually ended up speaking with said company about their poll and the mechanics behind it and after a good while the person at the other end of the line said “I tell you what, I’ll let you in on a little secret. Our poll didn’t find that Hull women had the worst routine at all, you were somewhere in the middle of the pack and it was London women that had the worst. But it’s not funny if we say that, so we switched it to Hull.”
True story.