I know a guy who is high up in the Sky football echelons and he tells me Sky are already preparing their bids for EPL football rights for, not the next round of TV EPL coverage, but the round after that, around 2018. He reckons Sky will give each EPL club £1billion before a ball is kicked. That sounds a lot to me but by 2018 it is more than feasible. How the **** can the OF and the SPL compete with that?
As I said several months back, desperate. Not £1bn per club as you said, £1bn per season for all the clubs.
