I know your comment wasn't as a reply to me, nor do I pretend to know anything about TV contracts.
But what we have seen this season and some of last, is possibly a new era gradually unfolding in TV viewing - BT are now clearly on the scene and I'd even argue had some better games than SKY. We've also seen the arrival of Amazon within football tv rights, now to me they can be a very big player, as of yet still need to sort the quality of their coverage ie transmission.
What I'm trying to say is it's gradually being cherry picked away from SKY Sports. I've even had my football heavily discounted all season by NOW TV to keep me viewing.
Then we have the new enriched arrival of iFollow for every EFL fan at £10 a throw, the sort of price Prem fans are not happy to pay, proven by the scrapping of PPV for the Prem, yet the lower league fans, still had to find the dough to watch their clubs. That in itself is arse about face, because it would cost most a minimum of £40 a month to watch every game, whereas I can get a full SKY Sports subscription for twenty notes per month.
So for me, yeah the Prem clubs are still trying to protect their nest egg, and I'd argue maybe by rolling over contracts it helps SKY & BT keep the monopoly, while others are watching eagle eyed, wanting a piece of the action.
In short it's a shhite storm that's been brewing because of a succesful fininacial model, but the big six decided to get greedy. I actually wonder how many of those so called fans that entered the 'hallowed turf' can actually afford to go to live games.