Yes but this could also lead to loss. If we halved the price of tickets to get 30,000 in we would be on a loss? And taking into account merchandising and other non-ticket sales who knows what people are going to eat, drink or buy on the day? i dont get to many home games but still buy merchandise for myself and the family as i am sure others do who work weekends or live away from Hull. For me at the moment elasticity of demand wouldn't work for us As i just dont see the demand for growth at the moment at the ground. Only added growth i would see if we bought a Messi, Ronaldo Or Rooney would attract more fans! Or a rich Arab wanted to spend £200 million on players!
Halving the price to get another 20% in would be madness - unless you thought people would spend a lot on other things. I don't think that is the issue. I would reduce the prices of some of the tickets and increase prices of other tickets. It all depends on what works. I don't think a 25,000 capacity will work if we want to sustain premier league football.
This isn't going to directly affect us at the moment, our prices next season will be amongst the lowest in the league, so the campaign is more about getting clubs to charge the same as us, rather than getting us to reduce ours. Recession, or no recession, we'll fill the ground next season and if we'd got over 30,000 seats, we'd sell them out for most games next season too.
If tickets are £25 in the Championship it's reasonable for them to be £30 in the Premier League. I don't think the novelty factor is a problem. Some people may come to see Manchester United the first year or two but if we stay up they may come to see us BEAT Manchester United!
We can, apparently, add an additional row of seats round the back of much of the ground, but I don't think it's as many as 2,000 seats.
