When reporting on accounts like this, the owner can always make it seem better or worse than it is (to the members of the public or supporters).
In my opinion Cellino wants to make it sound positive, I believe he is talking bollocks but I can't prove that hence why I said lets all remember these words of his because come July, I don't want to see us selling the likes of Cook and Taylor and brining in three more players on loan with an option to purchase at the end. That is not how I would define improving the quality on the pitch
One of the key points happened to mention the amount spent on players compared to the previous seasons accounts, which of course showed an increase, what it didn't mention was amount received for players which I dare say will be an even larger increase.
Bottom line is Cellino is telling us that the overall losses at the club have reduced significantly from £22.9m for the year ending 2014 to £2m for the year ending 2015. This represents a 91% reduction in overall losses.
Believe him or not, this will be something to remember in the future I'm sure...