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3. Communication
Following SMc's recent email which was sent directly to supporters, the club outlined changes to how it will be communicating with supporters.
Direct communication to supporters will be a key element and emails will be sent on a regular basis from key individuals within the club.
As part of the club's new strategy, it will communicate with supporters directly so they get the news before anyone else does.
The club will also be delivering more content via official channels, more short clips from the training ground, when the team are away, the academy etc. and giving fans an insight behind the scenes.
Dave Abbott (DA): "Have you considered making access to the entire website completely free?"
The club is looking at options and is continuing to review everything it does digitally.
Steve Cole (SC): "Can the club expand on why only Sky Sports and the Daily Mirror spoke to Steve McClaren first?"
Alongside Sky Sports and the Daily Mirror, SMc also gave interviews to the club's media channels followed by local written media and BBC Newcastle. The club felt that this was the most appropriate way in which to announce SMc's appointment to fans and best control and re-enforce the positive messages the club wished to deliver to them.
VV: "The club should be mindful of the negative impact that could have if journalists are unhappy."
The club emphasised that it meets all of its obligations to the written media under Premier League regulations.
Following SMc's recent email which was sent directly to supporters, the club outlined changes to how it will be communicating with supporters.
Direct communication to supporters will be a key element and emails will be sent on a regular basis from key individuals within the club.
As part of the club's new strategy, it will communicate with supporters directly so they get the news before anyone else does.
The club will also be delivering more content via official channels, more short clips from the training ground, when the team are away, the academy etc. and giving fans an insight behind the scenes.
Dave Abbott (DA): "Have you considered making access to the entire website completely free?"
The club is looking at options and is continuing to review everything it does digitally.
Steve Cole (SC): "Can the club expand on why only Sky Sports and the Daily Mirror spoke to Steve McClaren first?"
Alongside Sky Sports and the Daily Mirror, SMc also gave interviews to the club's media channels followed by local written media and BBC Newcastle. The club felt that this was the most appropriate way in which to announce SMc's appointment to fans and best control and re-enforce the positive messages the club wished to deliver to them.
VV: "The club should be mindful of the negative impact that could have if journalists are unhappy."
The club emphasised that it meets all of its obligations to the written media under Premier League regulations.
Anything said by Steve reads well.
Anything where "the club said" is stifling, bullish and evasive.
So all in all better than usual, but only because McClaren was there. Otherwise business as usual. Worst point for me was the excellent question line of:
FF - "The board admitted mistakes had been made - care to clarify what mistakes you made?"
NUFC - "No Comment".
FF - "No, seriously, was it the personnel, players, finances?"
NUFC - "Erm. We've got Steve on board, onwards and upwards."
FF - "But we still haven't..."
NUFC - "STOP TALKING ABOUT THE PAST I DON'T WANNA TALK ABOUT IT YOU CAN'T MAKE ME. Ahem. Onwards and upwards."
Anything where "the club said" is stifling, bullish and evasive.
So all in all better than usual, but only because McClaren was there. Otherwise business as usual. Worst point for me was the excellent question line of:
FF - "The board admitted mistakes had been made - care to clarify what mistakes you made?"
NUFC - "No Comment".
FF - "No, seriously, was it the personnel, players, finances?"
NUFC - "Erm. We've got Steve on board, onwards and upwards."
FF - "But we still haven't..."
NUFC - "STOP TALKING ABOUT THE PAST I DON'T WANNA TALK ABOUT IT YOU CAN'T MAKE ME. Ahem. Onwards and upwards."
Whats the point in the fans forum, I ust read it all and what a waste of time, I dont give a flying F if the PA system has had £47k spent on it!
Why didnt anyone ask any decent questions like, Lee, how sh!t a job do you have to do before your sacked?
Nothing of any interest in those minutes, we aint signing no one, we are going to watch sh!t football all season and get spanked left right and centre
Why didnt anyone ask any decent questions like, Lee, how sh!t a job do you have to do before your sacked?
Nothing of any interest in those minutes, we aint signing no one, we are going to watch sh!t football all season and get spanked left right and centre
Probably the most interesting bit in terms of new players coming in, although the bit about the next three windows worries me, we need players NOW, at least 4 quality players, but i can see them sitting on their hand and waiting till January to try and save a few bob.
Schteve does say we are aiming to win something though so hopefully we will be after one of the cups.
Sharron Lee (SL): "What can the club do to attract new players?"
The club's view is that Newcastle United has always been attractive to new players. In addition, the appointment of the new head coach is a big step forward. Privately, Steve McClaren has been a big draw for players the club has been speaking to both at home and abroad. The club has no concerns about attracting players.
SMc: "I'm excited because the objectives are clear and you can sell that to players coming in. We want to win something. We are going for something.
"I'm excited because of the plan I've seen. We don't just go short term with this transfer window, we look at the next window and the next one. We have a great opportunity in the next three windows if we get the recruitment right. I can understand if there is negativity but if I was a supporter and I knew what I know in such detail, I'd be very excited about the future.
"Talk is cheap. We have to make it happen."
Schteve does say we are aiming to win something though so hopefully we will be after one of the cups.
Sharron Lee (SL): "What can the club do to attract new players?"
The club's view is that Newcastle United has always been attractive to new players. In addition, the appointment of the new head coach is a big step forward. Privately, Steve McClaren has been a big draw for players the club has been speaking to both at home and abroad. The club has no concerns about attracting players.
SMc: "I'm excited because the objectives are clear and you can sell that to players coming in. We want to win something. We are going for something.
"I'm excited because of the plan I've seen. We don't just go short term with this transfer window, we look at the next window and the next one. We have a great opportunity in the next three windows if we get the recruitment right. I can understand if there is negativity but if I was a supporter and I knew what I know in such detail, I'd be very excited about the future.
"Talk is cheap. We have to make it happen."
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