Something like a duck and cover campaign, also known as put your head between your knees and kiss your arse goodbye.
Risk is indeed a calculation of likelihood and impact. A pandemic has been the highest one in the Uk for years, and exercises have been run to check readiness (with poor results) so yes, there should have been more investment to get ready for it Oh and no there shouldn’t be additional investment in intercepting meteors because that has been assessed and guess what...it wasn’t as high risk as a pandemic, in fact it hasn’t been high risk enough to make it onto the national risk register for years
Ah yes. My question really should have been "Has it been funded enough ?" for repeat occurrences of the threat, compared to the funding directed to future pandemic mitigation efforts.
Ok. I suppose the obvious next question would be "Were we, or any other nation, or globally, prepared sufficiently to combat the next viral pandemic when it occurred ?". Or did we prepare enough to accept the risk/reward results that we deemed acceptable ? I wonder, given all the flack bandied around.
Some did some didn’t I think. US had done until Trump dismantled it. Some had test & trace pretty much ready to go. Others were less reliant on importing PPE because they had a manufacturing infrastructure. You can’t realistically have everything on the shelf for every emergency but you can make sure you have plans ready nationally if your going to decide to run it all nationally (which isn’t how emergencies are normally managed, but makes sense as long as you test it first)