Absolutely. It's all about polemic. Anyone who believes most of the ****ers on there are actually spouting their own opinions is deluded and/or stupido, same for most journos in the rags anyway, in the better newspapers the columnists might actually be engaged with their own brains, ideas and opinions. On the two presenter shows one takes one stand-point and doesn't budge and the other takes the opposite. It's a total wind-up and how they generate revenue as you point out, through calls and texts, adverts as well as course, more adverts than 'talk' or 'sport' on there tbh