I am unclear as to whether people are seeing the same things
(so would welcome differing comments on this) .
My reading on the annual report + "equity" statement
is that short of a new WHL "naming rights" cash injection,
and regular CL income, that revenues from domestic
on-pitcn performance are not going to keep pace with
PL transfer/wage fee inflation.
With the creeping FFP regimes, if that meant a PL
crash on those fees (a "hard reset" ) , then that would
be good. But given that means Citeh will need to be
punished severely, I cannot see that.
The club have planning permission for the remodelled hotel and are starting works. There's got to be new money to carry out that build and the blocks of housing behind the South Stand. Apart from the previously untouched £50m of equity injection whilst Conte was coach, the builds would have required funding beyond earnings from NFL, rugby, Beyonce, etc. Hobbling the sporting side of the club with non-football expenditure, at a time when we are becoming financially ever stronger under FFP and Chelsea and other chancers are struggling, would have been utter stupidity.
Bringing in new shareholders and equity means that the club can do both activities to maximum effect. We have finally got a sporting director who sits on the board and is accountable for that and nothing else. He can't have that responsibility and have the commercial side syphoning off funds to put a waterfall in the lobby of the hotel and a helipad on the roof of the flats. The 2 are
separate, distinct entities and need to be separately financed and accountable.
It's the final piece of restructuring for success, on and off the field.
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