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I think it would be very easy for the owners to declare an ‘ambition’ exactly the same as the one you have written, it’s all very motherhood and apple pie. And that’s really one of the things Ferdinand and Hoos have said the business model is about - but as we all know because of the way football academies are organised in this country the chances of a club like QPR finding a jewel and then hanging on to them long enough to either get them in the first team or sell them for a decent profit are about zero. Still, the majority of £30m cost of the new training centre, which brings all parts of the system together on one site, is being covered by the owners. Not ‘ambitious’ enough?

The owners ****ed up, they trusted ‘football men’ like Hughes and Redcrapp and chucked a quarter of a billion pounds away in the process, and landed the club in deep financial ****. Now they are trusting other types of ‘football people’ like Ferdinand and Ramsey and getting screwed again in a different way. And they are still chucking millions of £ at the club every year simply to keep it on life support. They have a quite reasonable ambition to make to club self sustainable in line with the rules of the league, and should the chance for a promotion come around support it as best they can, whilst not jeopardising sustainability. They did that last season with Warburton, failed.

I have no sympathy for the owners, but the people who are ****ing up are the ‘football people’, at every level by the look of it.

The training ground is the glimmer of hope I'm holding onto. One would hope that it will be more attractive to potential signings - given this is where they'll spend 90% of their working week - and having higher quality and heated pitches will help with things like injuries. Having U21s and senior squad on the same sight presumably also means they'll train together more often, and some U21s get pulled into senior squad training games etc to make the step up more natural. It's not going to be a panacea, I know that, but hopefully a really helpful step in the right direction.