Well I wouldn't consider it brainwashing - My kids have been brainwashed to be Celtic supporters then. He's running a charity and is managing to fund it by tapping into the Celtic support. I see pictures of dying looking African children on tv all the time, they raise awareness by drawing attention to them. What's the difference here, they are hardly televising images of their frail dying looking bodies to exploit people's emotions - they are appealing to the emotions of Celtic supporters? I have a feeling your only issue is that it's Celtic and an Irish man.
That article is an obvious fake. Remember the old addage, he who believeth all that is on-eth the interneth, shall sooketh the plooms of the hairy beast.......
"Pleeeeeease, luv us man, pleeeeeeeeeeeeeease" "When a wiz a wee kid in ra sweat shop, sewin Shellic taps till ma hauns bled, a alwiz luvved ra shellic, ay wir ma first club an awrat" Is there nothing they won't do to try and make themselves look popular around the world