Don't forget QM I used to run my own shop a few years back, and still have plenty of friends in the industry, and I can tell you for certain that horses take a lot more money than football does. Football is the biggest growing market, but it's still along way behind horses. You have to remember that most football punters bet a couple of pound on an accumulator, where as horse racing is a gambling sport, so if your an enthusiast for it you usually have a proper bet on it. Football isn't a gambling sport, so there isn't always a need to have a large investment on it just to enjoy it. The reason a lot of the marketing is aimed at football supporters is because like I say there are loads of people watching football who don't bet, where as if your a racing fan it's almost a guarantee that you already bet anyways. So bookmakers have far more opportunity to attract new customers by targeting football fans. All sorts of people play the gaming machines too, half my machine punters where Wealthy OAPs who had nothing else to do with there time all day. It's not just young foreigners who play them. Admittedly a lot of the horse racing punters where older, though there where a few younger lads who liked the racing. The machines where providing most of my business even back then, my profits where off the top of my head about 60% on the machines, probably about 30% horses and the other 10% was other sports. Greyhounds weren't even that popular due to the ridiculously high betting margins. I know it has got even worse with the machines now though, it's probably getting up towards 70%. So they are the real culprits who are taking money away from racing, not your average football fan who's recently started having a few fiver accas a week
I meant less and less, and everyone who read it knew exactly what I meant, thanks for the irrelevant correction but you are wasting your time trying to correct my grammar, you are lucky to be getting full stops and capitals. I dont know where your mind is but I dont think its in the same dimension as mine, one where you can see what younger patrons are doing on their mobiles and where only immigrants play roulette machines apparently. Ive never seen any articles on this subject, its just an observation but im not surprised there are figures to back it up. Numbers seem to be steadily declining and even exponentially so with the youngest of the day. Is TV becoming obsolete? New generation prefers the net 19th Feb 2015 IN the era of Netflix and iPads, members of the Millennial Generation now are forgoing traditional television at a rate faster than ever before, based on new Nielsen television numbers. In the television season between September and January, traditional television viewers aged 18 to 34 fell by 10.6 per cent, more than double the annual average decline, the New York Post reported. Since 2012, viewers in the Millennial age range have fallen by an average of 4 per cent a year. Television executives reportedly are stunned by the sudden tumble in Millennial viewers, with NBC Universal's head of audience research telling the Post he had never seen such a rapid change in behaviour in the industry. Last month, data showed that 17.8 million Millennials were watching traditional television, down about 20 per cent from 2011 when 21.7 million young Americans were tuning in. The drop likely will continue as providers are offering increased options for so-called cord cutters - those who have given up cable television subscriptions. Netflix, Hulu and Amazon all are bulking up their libraries and continue to push original content, which consumers can watch on tablets or through the televisions with devices like Apple TV or Roku. The number of people watching TV is falling off a cliff 23rd Sep 2015 It seems like people just aren't watching TV anymore. A report from Ad Age on Wednesday paints a bleak picture of Tuesday's overnight TV ratings, which come during one of the industry's most important weeks of the year as new shows are rolled out on the major networks. Ad Age, citing figures from Nielsen, reported that every returning drama that aired Tuesday night saw viewers decline by double digits while debuts were a "mixed bag." But aside from the performance of individual shows, the number of people using TV in the coveted 18-to-49 demographic was down 8% against the same time last year, and for the first two nights this week usage is off 10%. Ad Age also noted that among millennial consumers (18-to-24-year-olds), viewing is down 20% against last year, with 24% fewer men in this age group watching TV. The number of 18-to-34-year-old men watching TV is down 18% compared to the same period last year. Over the summer, there was a broad concern regarding cable companies and a loss of subscribers to services like Netflix and Hulu. And a report from Wall Street analysts over the summer said TV networks were stuffing their airwaves with commercials in an attempt to prop up revenue. That report said ratings were down 9% over the prior year through July with ad loads correspondingly increasing by 10%.
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Tv is absolute rubbish. Executives are forever telling us they provide what we want to watch, have they ever watched the crap they foist upon us? My wife doesn't like quietness, so will often have the tv going. But as soon as the good lady has something else to do, I either mute the ****er or turn it off. About the only thing I watch is sport, and most of that I get online.
There is an extensive article in Fowler’s English Usage about the use of the words “Less”, “Few”, “Lesser” and “Fewer”, so I am perfectly aware of what I meant; and clearly you did not see the humorous aspect of me pointing that out. It would be a full time job if I came on here correcting everyone’s grammar, incorrect use of or absence of apostrophes, etc. Quoting myself, in this post I stated: “When I go into any of the local betting shops, the punters paying any attention to the horses or the greyhounds are generally old. The FOBT punters (from my unscientific observations) frequently seem to be young and mostly from ethnic minorities.” Note the part in parentheses. Clearly you live in the United States of America – this is why you supported your argument with two articles about American television: Nielsen do US TV ratings – Barb do the British ones, where I looked. It is much easier for companies in the USA to analyse the statistics because most of their TV comes via cable operators so they know how many have unsubscribed. A long time ago when I was a teenager, I watched hardly any TV because I was out with friends but the old folks were still in front of the box; now the kids just sponge on the sofa surfing the Net as ‘social networking’ has replaced socialising. With ‘on demand’ television available on the Net, the days when anybody sat down to watch something at a specific time are over, which is bad news for TV companies trying to sell advertising space.
Clearly you missed the point. Horse racing betting turnover has stagnated at best (in fact it is in decline). In betting shops that is definitely the case and has been for a number of years; hence the decline in the number of betting shops. Why are you not still in the business? A friend of mine used to own a betting shop in a Lincolnshire village but he sold it to one of the big chains once his business became unprofitable more than a decade ago and became a betting shop manager for one of the other big chains. Young people are not coming into horse racing as regular bettors. They may splash the cash to impress their partners on their occasional visits to the racecourse but once they leave the track, they mostly do not go down to their local betting office the next day or week. I would suggest that you go and look at the number of football markets available on any of the online betting sites. They probably offer prices on how many sugars the referee has in his half-time cuppa! Lots of small punters putting on £2 and £5 here and there on first goal scorer or correct scores soon add up if they are doing so online, where there are smaller fixed costs than involved in high street betting offices. Ladbrokes used to own an outlet in Hull city centre that consisted of nothing but FOBTs, which has subsequently closed. It was effectively an ‘amusement arcade’ for people wanting to stake a little more than a pound on a game machine in their local pub.
I don't disagree that horse racing is in decline but I just don't believe that the decline is down to football betting. When 60-70% of the bookmakers income is now on the gaming machines it's going to have an affect on horse racing. Before the problem gamblers would blow all there money on racing, now there lumping it in the machines. I seen this first hand as I worked in the shops when the gaming machines first came out, and I seen how they grew and how a lot of my racing punters started spending more money on them than the racing. Football is growing because everyone watches football, even 40 years ago everyone was interested in football, they just didn't bet on it. All the bookmakers have done is managed to get non bettors who where football fans to have a bet on it. Football hasn't stolen many racing fans. Go into any betting shop in the country and if they're kind enough to tell you, ask them to check there figures and see what sport they take the most money on and I can guarantee you it will be horse racing. I don't know what goes on online, but I think it's naive to assume that football beats racing when it doesn't in the shops. Plenty of racing punters bet online too. I stopped working in the industry because ladbrokes bought the independent shop I used to run, and after about 3 months of working for them I realised there was no way I could put up with them long term. Loads of pointless paper work, and expected me to go on silly customer service and even settling courses, to apparently make sure I was up to the level of a ladbrokes manager. Very patronising considering I used to settle 1500 bets a day when I worked on the race courses. So I told them I wasn't going on any dopey courses, so my area manager started making things difficult for me, so after a while I just quit, as I wasn't gonna have some ****er who had never even worked in a shop tell me how to run it. It was quite funny aswell, as a lot of my business when we where an independent was over the phone. A lot of my big racing punters would deposit money with me and ring me up when they wanted a bet. Ladbrokes though will not do that, so they instantly lost half the takings on sports, and they'd paid through the nose to get the shop as it took a lot money. Not realising most of the sports betting was on the phone. So they got really stitched up by the owner, who didn't tell them that when he sold up
I do not recall anybody saying that the decline in horse racing wagering was down to football. I will not have been the only one who stated that new young punters are more likely to bet on other sports, football being the most common of them. I have no doubt that bookmakers online activity still shows a majority of their business is on horse racing; however, the percentage of their take derived from horse racing will be declining as other sports markets (including football) grow. The increase in profits related to FOBTs are academic to the original argument just as punters playing poker, roulette and bingo online only take away potential revenue streams from horse racing, whose Levy funding is directly related to horse race betting turnover. The less that is bet on horse racing, the poorer the sport becomes.
How young viewers are abandoning television Young people are deserting the living room television in droves and the industry is worried. Could it face similar decline to that suffered by printed newspapers? The trend is rapid and undeniable. Ofcom’s annual report on the communications sector this year revealed that across all age groups Britons watched an average of 11 minutes less television in 2013 than the previous year, when total viewing was boosted by the London Olympics. It was the first decline across the board since 2010 and so would not itself have induced panic among broadcasters. Viewing in general is resilient. The picture around young viewers was much darker, however. Television consumption by 16 to 24-year-olds fell for the third year in a row. On average they watched 148 minutes per day last year, compared with 169 minutes in 2010.Research on ratings figures by Enders Analysis has found more reasons for broadcasters to be fearful. In the last year an a half, viewing by 4 to 15-year-olds has tumbled 22pc and viewing among 16 to 34-year-olds is down 15pc, according to the analysts. Enders Analysis research shows the rapid drop off in viewing in young age groups The biggest declines in viewing by young people are in the north and Scotland, where they watched more television to begin with. please log in to view this image Perhaps you live in one of the areas where its not as noticeable.
Not being a young person, I have little interest in how young people choose to occupy themselves. I see enough of them walking around looking down at their mobile devices oblivious to their surroundings because of their white earphones to think myself lucky not to be their generation. Did I not say “With ‘on demand’ television available on the Net, the days when anybody sat down to watch something at a specific time are over, which is bad news for TV companies trying to sell advertising space”? The youth of today are digital slaves, which does not augur well for their future. Seven million of them still watch X-Factor on a Saturday night, but how many more watch it on ITV Player that do not appear in the statistics? Maybe the youth of today do not watch as much TV because so much of it is crap or repeats of old crap. They prefer to be on Facebook with their ten thousand friends from around the planet that they have never met and never will.
I think there is going to be a big problem with sports subscription in the future - the younger generation as far as I can see are refusing to pay for it. I work with a couple of colleagues who have just turned 30. Cricket doesnt exist in their world because it is not accessible via terrestrial TV. They do watch football though via illegal streams on their computer. So either sports will just disappear or they will just have to get cheaper to watch. I just don't think the SKY sports rip off packages will be able to continue much longer - good news for me as I have never bothered with them anyway. If I want to watch the odd week on SKY i just use NOW TV for about a tenner. Maybe that's the way things are heading?
I think that ultimately Pay Per View for TV sports is bound to become the norm. We already have it for big boxing matches for those that are interested in pugilists. As you say, there are so many websites where folks can bypass paying extortionate monthly fees to Murdoch for loads of sports that they do not want to watch. When I want to watch the Premier League football, I can do so down the local pub without contributing a penny directly to Sky or BT Sport; and the highlights on Match of the Day come out of my BBC license fee. Murdoch took American citizenship so that he could buy up Fox, as US Federal Law prohibits the ownership of American media outlets by foreigners. That is why the Sky TV schedules are dominated by US TV product – what he cross sells from one of his enterprises to another.
Funnily enough I was speaking to some work colleagues last week who were moaning about the price of sports on tv. One mentioned that he had Now TV and only paid for sports when he actually wanted to see them - saving a fortune each month
Der Kaiser once remarked that it's worse when cannibals do it as you don't know whether you're looking at a family photo or their lunch - post of the year
I started using it for the Ashes series in the summer and will be able to buy a monthly pass for about £30 for the England v S Africa series in January. Might not use it at all until then because for football I just go to the pub and watch any match I am interested in. One slight catch with NOW TV I discovered yesterday on my phone bill - it eats a lot of broadband and so I will need to change my broadband contract to possibly unlimited useage.
I have used Now TV before for football when I've been away from home, and the picture quality is crap. They say it's HD, but it's only HD when nothing's moving on screen. As soon as there's movement the picture is awful. Probably alright for watching slow sports like Cricket, but any sport with a lot of movement and it's a waste of money. Particularly as your paying £10 for just 1 days viewing, you'd expect a quality HD picture. I pay for all the sports subscriptions Sky, BT and RUK which is quite a lot, but then again that is pretty much the only thing I watch on tele, so I like to think I get as much value as I can out of it. I don't have any interest at all in any other TV. Most terrestrial television is aimed at Women audiences. I save money from not having to go down the pub and paying £4.50 a pint all game aswell. One game would end up costing me about £25-£30 and I'd get a bollocking from the mrs for coming in pissed every night. So it's a lot easier to just pay the subscriptions and watch them at home
Shergs, you should find some cheaper pubs – try Wetherspoons, where I pay half that price but I am in the miserly backwater that is Yorkshire. You could try drawing a few breathes between drinking your pints – I can do the whole of Super Sunday on less than half a dozen ales.
