Every year when this thing comes out people kick off.
Lets look at a few choice facts.
Gillingham, The most expensive day out in league two football (£28.90). Average gate this season? -5018.
Accrington, the cheapest day out in league two(£22.50). Average gate this season? - 2032.
Southend, the second most expensive team in league two, Average gate this seaons? - 4825
Let's not forget the fact we live in a commuter belt, a lot of people with high disposable income in Medway are not from Medway, they live here to work in London. They can commute to Championship or Premiership football with ease.
Changing the prices would have a net result of us being harder up as a club, drop the tickets to a tenner, then we need to sell twice as many to put the same money in the bank as we do now. Do you forsee 11000 in for a Tuesday night in November to Cheltenham if it's ten quid? Theres a better chance of Sir Jimmy rising from the grave and making a confession.
Gillingham are a business, the same as any club and I for one am glad we have Mr Scally sorting these issues and keeping us in the black, would you rather we were bankrupt or in administration?
We are actually bang in the middle of the average gate list so far this year despite having top 3 pricing, I think that says a lot for the club, and as our mighty march up the football league continues (we will see Gillingham in the championship again) the stadium will begin to fill back out regardless of price.
Check out the table I made, this takes all the information and gives you an average matchday income (based on everyone paying the 'cheapest day out rate' which of course negates season ticket holders etc etc.)
We are in a sound position, where the top of the league club should be. Halve our ticket prices and even with a full stadium we are making less than many teams in the league, if it stayed just as empty, as I am sure it would we would be making less than relegation fodder.
The aim for any business is surely to top this income table, and reducing prices is NOT the way to get there.
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