Do we need to be top 10? We were only 5 points off it this season (and 5 points off relegation) and I expect next season to be similar table wise to this with majority of clubs very close & some adrift at the bottom.
The next step up to 5th to 7th is a massive one considering the clubs we are up against at that level (Spurs, Liverpool, possibly Everton) and that may get you Europa cup football, which we've seen destroys teams without massive squads and almost did for Newcastle.
You can set targets, but simply by getting in players that are better than what you have, in a sensible manner seems the way forward the club will go. We've been lucky so far with lack of big egos in the dressing room, we could now be about to tap into the level of players that expect more than we can deliver, or only want a payday.