I've found a lot of successful-ish entrepreneurs write like simpletons - Duncan Bannatyne's book reads like my 9 year old's homework, and my 9 year old doesn't have an editor.
Seem to be taking it very seriously over here (I got it emailed to me) http://www.gersnetonline.co.uk/vb/showthread.php?61166-More-leaks-or-frauds&p=458531