Our corporate investors/customers will be introduced at pre-match dinners for a start. Even EL is still advertising on TV in Europe.
If it works, it works. That ignorants like me don't understand why it works, is moot. I would just like to hear a genuine say-so from someone in the trade.
It has more to do with 'meet n greets', the shirt logo isn't the only advertising vehicle the companies rely on, its way more far reaching than that. AIA can also access more in the US via Joe Lewis. Thats how it all works mate, wheels of industry an all that!
The second finest insurance company in the world. A bit more money for Spurs, and I'll say they're the finest.
"Thats how it all works mate, wheels of industry an all that!" If their sponsorship gets them the ROI they desire, good for them (and Spurs) . Just that to industry outsiders, it never looks on paper like they stand a chance of even getting their money back.
