Looks like it's Gillette, although this is couched in such woolly marketing speak it's not really clear whether it's full title sponsorship. Possibly not. It says the partnership covers Europe, the Middle East and Africa. So only some races? God knows. http://www.mclaren.com/formula1/par...claren-mercedes-enhance-official-partnership/
The 'new' Gillette deal sadly isn't new They've just made up some new corporate speak for an identical deal. They did the same at last years Chinese GP with Gillette
I wish they'd just get on with having a proper title sponsor. I think they are doing race-by-race deals with sponsors which maybe is better for them, but it makes them and their car look cheap, like it's a billboard for hire. I mean I know they all are, but the Macca might as well have "Your name here" painted on the side.
