Everyones desperate to get into the PL - doesn't mean you have to bankrupt the club to get there or everyone would be doing it.. 'quite happy to have invested £60m and stay in the championship' - the Allams bought the Club for circa £30m when seemingly we were minutes from going into Administration.. the unforeseen debts then racked up and then before they knew it this investment had risen to £60m.. clearly they want PL football if only to get a return on their investment - doesn't mean though they are prepared to chuck vast amounts of additional monies at it in gambling promotion..