I thought Saints were using it to cancel out the booking fees. Daft idea because it won't feel like a saving to fans (even though it is really).
Along with 5 other clubs. Honestly, I don't see a point in doing anything unless it is a biggie. A few quid here and there gets quickly forgotten. Stoke have done well, but then again, perhaps their Away support needs encouragement. As far as I know, Saints don't lack for Away support.