The proposed FPP deal had this at the forefront of their planning along with improvements to the Metro station, approach to the stadium, Sheepfolds, etc. Money coming into the town, hotels, restaurants, pubs, etc, can only benefit match goers and other visitors. That would mean more visiting fans would stay over and bring more money in.
Trains from the south need to be routed directly into Sunderland, more often, and not Newcastle. This was another part of the FPP feasibility study.
(Edit FPP wanted to encourage the council, Metro, local businessmen, etc, to spend money, not necessarily use their own. But they'd have taken the credit,)
TBH the approach from town, St Peter's, past the Deaf Club and the back alley and the rat run across the road from Tesco/Wheatsheaf is poor for a club of our size.
As long as the lower bowl is full, for matches that would be fine for me ...
... and I believe/hope KLD, and the family, are looking to leave a legacy of a great stadium that can be filled with us watching a good PL team.