As I said, product awareness is a fundamental function of advertising.
Personally I've never used any of the comparison websites so I don't know how effective they are. Surely it comes down to price if that's what's being compared so although that might be good for the consumer it isn't really helping the sellers unless they're the cheapest?
It's price lead, but not completely price orientated, as the quality and depth of cover is also a consideration factor.
Funnily enough I got my house insurance renewal yesterday and I'll be using them today.
I'm not a fan of these sites, recently I needed car insurance for my son, many hours were spent on these sites with the cheapest quote being around £1200
I got sick of searching so called my insurance company who confirmed the online price I had found for their company, she then helped me adjust everything and gave me a quote for £769

