he's doing the best thing for his club, ie he is setting out his stall and saying "we don't need to sell, we don't want to sell". modric may well force his hand, but seeing as the lad has five years left on his contract, levy will be able to wait for a very big offer. he's also appeasing the fans - if modric does go, it's because he's the villain of the piece, agitating for a move and forcing levy and redknapp to sell him. all one big square dance if you ask me, and every club (except for real madrid, sitting pretty at the top of the pile) goes through it at some point when a bigger boy wants one of their players.
quinn has sold two of our better players because he felt that both offers were huge, never to be bettered, for two players who would be off at some point anyway, and looked at what he could do with the money. whether he was right or not, time will tell. the onus is on him and bruce to spend that money wisely, and if we do better next season than the one just gone, he will be justified in his actions.