This is, of course, the whole point. They hate the fact that we don't hate them i.e. we haven't ever taken them seriously as rivals and have a kind of condescending attitude towards them.
Exactly. Just how we feel a little annoyed that no one is taking our top 4 position seriously. "Well done, good for you, but the big boys are here now"
I don't agree that some Bournemouth fans should feel like that, but I think in the competitive world of sport a dislike seems more respectful than a well done tap on the head