One massive difference, Beckford is extremely talented. Let me put it a different way for you. We offered Bradley Johnson a new contract because he was adequate as a squad player in the Championship, was quite flexible (could play on the left wing reasonably well and was decent at left back), and would have made decent back up when we get a new player to do a similar (albeit better) job in the central midfield. Now, we have to find 2 players instead of 1. We offered him more than double what he was on and he rejected it because he wanted nearly quadruple. It's common sense that your best players get paid the most and he wanted paying the same as our best players, which would be unfair on plenty of other players, because Johnson was not one of our best players.
He has his moments, and will perhaps be a good squad player for you. This is entirely what we wanted to keep him as, a squad player. Or the fans did, maybe Grayson had different ideas. I've heard plenty of people slate Johnson well before his contract became any sort of an issue, and the whole problem has thrown fuel on the fire.
Basically, Danny Ryan has a point, but he was stupid to bring it up and made himself look like a bitter idiot. I hope my more in depth and mature analysis has helped clear this matter up.
I will admit I was quite embarrassed reading the original post.
Can't be as bad as some Leeds fans are making out if you offered him more than double his current wages?
clearly not since he's average.